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Breakaway Matcha was founded on the idea that great matcha should be much easier to find than it actually is. It took a good decade to pull it off. We opened our doors in 2010, and have deepened our offerings each year.
Founder Eric Gower developed what might be called an obsession with extreme-grade matcha during his 16 years living and working in Japan as an author, editor, private chef, and cooking teacher.